Master Positioning: Future-Proof Your Wine Business
The four pillars every wine producer must get right—free guidebook from 25 years in the South African wine industry.
The wine industry is obsessed with what's already popular—the same varieties, the same stories, the same strategies that leave you competing on price rather than value.I've watched brilliant winemakers struggle with mediocre sales while wines with better positioning commanded premium prices. The difference was never in the bottle. It was always in the positioning.This guidebook reveals the four pillars that remain constant while everything else shifts: high-quality grapes and winemaking techniques, unique and authentic experiences, storytelling and brand identity, and relationships and collaboration.While competitors chase trends, you'll claim territory only you can own and turn it into your competitive moat.